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When the message gets it wrong: three brilliant campaigns that turned into communication blunders. Find out what went wrong and how to avoid it.

From tire manufacturer to global arbiter of gastronomy.

The KFC Case as a Sensory Marketing Model

TikTok is changing the rules of business communication: discover how to turn every video into a tool for growth and audience engagement.

Inclusivity and consistency: a real opportunity for brands during Pride.

Pinterest: the “silent” social network that is conquering Gen Z (and not only)

Discover the 11 graphic trends of 2025 that will change the face of brands!

Color speaks, evokes emotion, and sells. Discover why every shade matters in marketing.

Your personal brand is the professional image you project to the world. Building it strategically makes all the difference.

Marketing 6.0 combines immersive technologies and authenticity to create personalized experiences. Brands rely on UGC and real relationships to engage and retain.

Apple Marketing and Communication Strategy Analysis: An In-Depth Case Study

Instagram Stories are now a central element in digital marketing, being fundamental for online communication strategies

The artificial rise of digital marketing revolutionizes strategies and interactions, optimizing data for increasingly targeted targets.

Podcasting is an ideal medium to create a personal space for expression and sharing in the digital age.